Helping an agency with a shopper segmentation

May 2021
How I helped a shopper insight agency design a cooking sauces segmentation from a U&A

Share this:

Facebook
Twitter
LinkedIn
A small agency had a temporary analytics skills gap and needed to deliver a shopper segmentation for a cooking sauce client.
I completed a factor analysis using the data generated from a usage and attitudes survey of more than 1000 cooking sauce buyers to develop an attitudinal segmentation and an excel model that allowed the client to allocate shoppers to a segment using the 5 most differentiating questions.

Insights & Outcome

My client was able to complete the segmentation on time and their client received a segmentation they are happy with and a simple way of allocating customers to segments based on key questions.

What the client said...

Susie (as ever) delivered a great piece of work for us – in this case a validated shopper segmentation that has proven a great hit with our client. As well as coming up with ‘the goods’ for us Susie is also a real pleasure to work with.

Head of Research, Retail and Shopper Insight Agency

More Case Studies

Let’s have a conversation.

I’d love to hear what’s going on for you. Why not give me a call, send me an e-mail or fill in the form to find out how we can work together.

Contact Susie Mullen
Contact me today
Contact Susie Mullen

Contact Me

Connect with me

Linkedin Twitter
Copyright © 2024
Susie Mullen. All Rights Reserved.

Site Map

Web Hosted by Activ Digital Marketing Kingston