What I do...

I use market research to help organisations understand their customers, employees or supporters and I help agencies to deliver on projects when they are over-stretched.

Contact Susie Mullen
Susie Mullen with client

Market Research

Do you want to know more about what people think of you and expect from you? I can help. I have over twenty years’ experience using market research to help clients better understand the wants and needs of their audiences so they can succeed.

  • I use surveys and questionnaires and analyse the output to understand what people think and the differences between them.
  • I use depth interviews or focus groups to understand how people feel and why.
  • I use desk research to understand markets and the context we operate in.


Agency Support

Are you an agency in need of short-term help on a specific project? I can help. I can slot into your team, roll my sleeves up and deliver any stage of a project – from questionnaire design through to analysis while you maintain the relationship with your client.

  • I can chart up data so that you have a client-ready insightful presentation (I have Q and SPSS licenses for analysis)
  • I can work with fieldwork agencies to design, script and test questionnaires
  • I can complete in-depth analysis from your survey results e.g. segmentation with golden question allocation


Desk Research