Each year, after discussions with the Blackbaud team, I design and script a questionnaire which is part-tracker, part ad-hoc.
The tracker element repeats a bank of questions we ask every year, this allows us to report trends over time on metrics such as growth, performance against targets and the challenges faced by the sector. The ad-hoc element is structured to obtain in-depth insight into specific areas of interest for the sector and for Blackbaud. In 2019 we used this section to focus on the impact of GDPR as the charity sector was particularly impacted by new legislation and to understand diversity in the sector; in 2020 we examined the early impact of the pandemic and, in 2021 we focused on digital transformation in the sector. When the results are in I provide in-depth analysis and year on year reporting.
Louise at Blackbaud works her journalistic magic and turns my insights into a stunning, informative and much anticipated annual report for the charity sector.
As well as providing insight for the sector the report allows Blackbaud to start conversations with customers and potential customers, it informs their content strategy and provides an in-depth understanding of the challenges and opportunities in the not for profit sector.
This year I’ll be sharing the findings of the 2022 Status of UK Fundraising report with Louise at Blackbaud’s annual conference in October.