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Rise of the insight alchemist

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This report from the Market Research Society might be a year old but the insights haven’t faded one bit. Highly recommended reading for anyone trying to develop an insight function within an organisation.

Key take outs for me – data’s great if it’s organised, accessible and useable but insight comes when curious people and teams work together using data to answer very human questions.

Let’s have a conversation.

I’d love to hear what’s going on for you. Why not give me a call, send me an e-mail or fill in the form to find out how we can work together.

Contact Susie Mullen
Contact Susie Mullen