woman wearing pink top jumping towards water during daytime

Look before you leap!

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This LinkedIn post by Andrew Smith really resonated with me. 

Andrew talks about the frequency with which he’s asked to jump straight into primary research before anyone has reviewed the data and research that’s already been done. It’s always useful to inform primary research with facts, information, knowledge (and the gaps in those).

The image below illustrates many of the sources that can (and probably should) be reviewed to inform primary research.

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Contact Susie Mullen
Contact Susie Mullen