Case Studies

Here are some examples of how I’ve helped clients to understand what’s really going on so that they can change things for the better.

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Understanding awareness and usage of a new and important policy for employees

How an employee survey helped a public sector organisation understand awareness and take up of an important new policy
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Desk Research

Using survey research to understand charity supporters

How factor analysis on a supporter survey helped a charity make its communications more relevant
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Sharing Results with a Client

Using desk research for audience targeting

How a charity used a third party research tool to define discrete target audiences
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Using insight from depth interviews to shape strategy

How insight from depth interviews to shaped a membership organisation’s 5 year plan
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Understanding donor behaviour through database analysis

How a comprehensive database analysis gave a charity the insights required to develop new fundraising products
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Doing a depth interview in a coffee shop

Using research to inform branding

How depth interviews enabled a charity to find out what supporters knew and understood about them
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Susie Mullen. All Rights Reserved.

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